1930-1938
In 1932 Joan Crawford is dubbed the world's most
emulated woman, and in 1934 Marlene Dietrich succeeds her.
The actresses' star status helps to popularize slender jacket dresses
with nipped-in waists and crisp, white trim, rakish, little, daytime hats,
soft, womanly dresses made of charmeuse - a coquettishly romantic
look for afternoon - and chiffon evening dresses with fitted bodices
and gracefully floating skirts.
1) Elsa Schiaparelli
"Shocking pink"
Surialist-inspired designs
Experiments with new materials
Beach overalls
Costume jewelry
2) Wedge & Triangle
Broad shoulders and narrow hips
tapered ski pants
Triangular torso
Adrian & the "Letty Lynton" dress
3) Salvatore Ferragamo
The famous wedge heel
"invisible" sandals
Platform soles
4) Folded, Draped, Gathered
Mariano Fortuny's "Delphos" gown
Madame Grés' masterly Greek draping
Jean Dessès' draped chiffon evening gowns
5) Charles James
Ready-to-wear fashion
Ewquisite ballgowns
the "Ribbon" dress
Elsa Schiaparelli herself
Elsa Schiaparelli dress
Salvatore Ferragamo - then
Salvatore Ferragamo - now (s/s 2012)
Drawings from the 30's
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